Latino Angst Over Democrats' Political Appointments In Colorado

Guest post by Meg.

A statement jumped off the front page of the Sunday Denver Post at me: "This will have legs down the road, I swear to God it will." Upon further examination, this hot-headed and mildly blasphemous statement was not made by a grade-school student, but by a man who was once duly elected by the people of Colorado, former Democratic state senator Paul Sandoval.

The issue? Colorado's Latino political and business leaders believe that they have been left out of the recent slew of political appointments and turnovers at the state level. Former U.S. Sen. Ken Salazar has moved on to Interior, but the man that Gov. Ritter chose to be his replacement? Michael Bennet, the Denver Public School superintendent, a white man. Then the man Ritter tapped to take Bennet's place at DPS? Tom Boasberg, DPS's chief financial officer, also a white man. The Colorado secretary of state position, vacated by Republican Mike Coffman, was also Ritter's to fill. His choice was Bernie Buescher, recently rejected by Grand Junction voters in his state House re-election bid. You guessed it… Buescher is a white man.

All of this has caused much angst among the Latinos in the state. Former Denver Councilwoman Ramona Martinez joined the chorus. She reminded "those who feel we are not good enough to fill positions of power" that "no more will we be taken for granted. No more will our numbers be only counted on Election Day. No more. No más."

The Latino leaders' main issue is said to be that they were not consulted before the appointments were announced. In the case of DPS, they specifically asked the president of the Denver school board, Theresa Peña, if she would meet with them beforehand. The request was ignored. They sent Peña a subsequent letter chastising her for her inattention, and seeking a discussion of "the creation of an open and transparent process for this and future appointments within the Denver Public Schools." The Latinos also disagreed with the "secret" process to appoint the secretary of state of the Senate seats.

Ritter asked a blue-ribbon panel, as is his wont, to give him three names for the secretary of state finalists. The three names were white men. The Post jumped on the critical bandwagon today by blasting Ritter in an editorial, saying that it was "unfathomable" that Ritter did not "ensure" that Rosemary Rodriguez was one of the finalists. The Post's rationale was that Rodriguez has more election experience than those who were recommended, and suggested that Buescher's appointment "seemed to be a nod to the Western Slope." They were similarly critical of the Boasberg appointment. The Post editorial board made a token concession that the selecting officials "can and should hire the candidate who best fits their needs" and that they shouldn't be "intimidated by any person or group." They even declared that they "like Boasberg… [he is] well-versed in district operations." But then they return to the complaint that the Latinos were not involved in the process.

The Latinos' response is wildly out of proportion. It is entirely Ritter's prerogative to decide who is nominated to empty state positions (Article IV, Section 6, Colorado state constitution). He does not have to involve anyone else whatsoever in the process. The Post editorial called the shutout and the "secret" process "bad politics and even worse policy." My guess is that if a Latino had indeed been named using the same secrecy, there would be no outcry. As a Latina myself, I am well acquainted with this notorious double standard.

It is not the "secret" process that the Latinos don't like. It's their perception of losing ground, of being disrespected, of being left out. Latino culture is very heavy on demands of respect. When this respect is not forthcoming, they become vocal and agitated, even when, as in this case, the process was completely correct. Both the Post and the Latino leaders seem to be arguing for a quota in state appointments. They seem to be suggesting that although a Latino did not originally hold two out of three of those positions, they should have been top contenders for the appointments—solely on the basis of race.

The Post plays into this by not criticizing Ritter for appointing Buescher, a Democrat, to fill Republican Mike Coffman's shoes. All is fair in politics, but when it comes to race? Then the Latino community is a "growing constituency" who must not be ignored. We're not supposed to remember the majority who elected a Republican secretary of state.

The Latino leaders are unseemly in their endless demands for "respect," even to the point of vague "No más" threats in Spanish. Many of them fought hard to be elected to office. Why are they clamoring for jobs to be handed to them for free? They should look inward and work to put forth quality candidates for public office in the future. If their growing constituency is as outraged as they say, such candidates should be quite competitive in future political races.

Bud Light's Spanish Billboards: "As Good As The Honky Woman Checking You Out"

"As good as the honky woman checking you out"

There's pandering to the Spanish-speaking Mexican community in Denver, and then there's this:

I love you, man: Bud Light knows what Mexicans like: beer and white women.

At least, that's what a choice billboard at Colfax Avenue and Monroe Street seems to indicate, with its pronouncement that the beer is "tan buena como la güera que te está mirando." For those not in the know, the word güero is on par with gringo, a term used by Mexicans to refer to their pasty neighbors to the north. Güera, then, would be the female form of this, and this cocksure little ad plays off that to speak to Denver's ever-growing Mexican community, basically proclaiming that Bud Light is "as good as the honky woman checking you out."

That offensive sign--imagine one with a different racial epithet (the fallout from "nappy-headed ho" anyone?) or the various "honky" variants "cracker" and "whitey"--has disappeared in less than two weeks, and the new one is much tamer:

Honky if you drink Bud: Two weeks ago, Off Limits offered an impromptu Spanish class, noting that a Bud Light billboard in the heart of hispterdom, at Colfax Avenue and Monroe Street, promised that the beer was "tan bueno como la güera que te está mirando" – essentially, "as good as that honky woman checking you out." Now the billboard is touting the same light beer, with a new, less filling message. "Tan buena como viernes de quincena," it now reads, in a reference not to a woman checking you out, but that welcome mid-month Friday paycheck.

Either someone in Bud Light's marketing department continued the trend of English-oriented companies' proclivity for mucking up Spanish translations:

Still, for odd beer translations, it doesn't come close to the blunder that the Coors Brewing Company made more than a decade ago, when the Spanish version of its "Turn It Loose Tonight" slogan translated to "Take a Dump Tonight" — or, even worse, "Suffer From Diarrhea."

Or the marketers simply figured that the only readers of their billboards--their Spanish-speaking target market--would find the catchy ad "funny", and would be totally ignored by English-speakers in Denver or simply go untranslated, and therefore, under the radar.

Nebraska Troopers Ban Trucker For Not Speaking English

He spoke Spanish, right?

Nope--Russian!

His CDL required English-language proficiency.

Such a requirement is not especially onerous, given the tasks that face commercial truck drivers all across the world. Language proficiency--both reading and speaking--should be a basic requirement (not to mention a nearly complete necessity) should problems arise during transportation. They inevitably will crop up, and the ability to deal with problems, and make on-time deliveries is crucial.

So why is the need to have even a basic knowledge of the prevailing language of the land so darn controversial?

In China, all services catering to foreigners have at least one employee with at least a rudimentary knowledge of English. This enables them not only to conduct business and serve their clients, but also to communicate with the many other travelers whose language is not Chinese or English.

Some non-US travelers I have met abroad have actually asked if they need a Spanish language phrasebook while in America. The answer should be no--and yet more and more even Americans find simple daily tasks hampered by an inability to effectively communicate with employees, businesses, and neighbors.

Some would say that Americans are myopic and provincial when it comes to foreign languages, and in some instances, they would be right. But for someone who speaks passing Spanish, German, some Chinese and can read Latin, this hardly an incredibly challenging demand.