November 30, 2007

Hybrid Vehicle Survey

**Update--thank you to those who have taken the survey so far . . . still need a few more respondents. This post will remain on top through Friday . . .

Once again, the educational activities of yours truly demand the participation of the dedicated readers of this blog to participate in a voluntary survey for my Marketing Research class. The subject is hybrid vehicles:
November 17, 2007


The growing concern over the effects of global warming have led car manufacturers to research and develop alternative fuel vehicles, including hybrid automobiles combining an on-board rechargeable energy storage system (RESS) and a fueled power source (internal combustion engine) for vehicle propulsion. Though these vehicles have proven effective at providing greater fuel economy than conventional gasoline powered vehicles, the promise of reduced emissions and a greatly diminished impact on the environment as a driving force for purchasing these new product offerings has not been clearly measured or defined.

This survey is part of a Marketing Research project conducted by a group of graduate students of the University of Colorado at Denver and Health Science Center. Your participation as one of a small number of people selected to offer their opinion on these matters will ensure that the results more truly represent the thinking of automobile consumers. It is important that we achieve a sample response that is divers in order to most precisely reflect overall consumer attitudes. It is also important that we have approximately the same amount of male and female respondents. For this, your response is very important. Please note however that we require that respondents must also be at least 18 years of age.

Your participation is greatly appreciated, and entirely voluntary. Surveys are anonymous and you can be assured of complete confidentiality. Your responses will be used only for aggregate analysis and will not be identified as an individual response. No personal contact information will be shared with any outside parties, nor will it will not be sold or made available to any commercial entity. You may receive a summary of the survey results by requesting a copy with your submitted survey response. Please do not include contact information or request for survey results on the survey itself.

We would be most happy to answer any questions you might have. Please email us at,, or

Thank you for your assistance.
Click Here to take survey

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